Last updated: 31 Aug 2026
Sentiment Search Limited ("Sentiment Search", "we", "our" or "us") is committed to protecting your privacy and handling personal information responsibly. This Privacy Policy explains how we collect, use, share and protect personal information when you visit our website, use our services or otherwise interact with us.
Sentiment Search Limited provides customer feedback insight services for businesses. Depending on the services we provide, we may act as either a data controller or a data processor. Where we process personal information on behalf of our customers, we do so in accordance with their instructions and applicable data protection laws.
If you have any questions about this Privacy Policy, please contact us using the details below.
We may collect personal information directly from you, from our customers, from publicly available sources, through authorised integrations, or automatically when you use our website or services.
Depending on the circumstances, this may include:
We may use personal information to:
We do not sell personal information.
We only process personal information where we have a lawful basis to do so under applicable data protection law.
Depending on the circumstances and the purpose for which personal information is processed, we may rely on one or more of the following lawful bases:
Where we process personal information on behalf of a customer as a data processor, the customer is responsible for determining the appropriate lawful basis for that processing and we process the information in accordance with their instructions and our contractual obligations.
Our services may use automated technologies, including artificial intelligence, to analyse customer feedback and generate reports, benchmarking and business insights. These processes are intended to support our customers in understanding customer feedback and are not used to make decisions that produce legal or similarly significant effects on individuals.
We may share personal information with trusted service providers and professional advisers where necessary to operate our business and deliver our services. We may also disclose information where required by law or where necessary to protect our legal rights or those of others. Where we engage third parties to process personal information on our behalf, we require them to implement appropriate safeguards and process information only in accordance with applicable law.
Personal information may be transferred to or accessed from countries outside the United Kingdom, including where our service providers are located outside the UK.
Where personal information is transferred internationally, we take steps to ensure that an appropriate level of protection is maintained in accordance with applicable data protection law.
Where applicable, we rely on UK adequacy regulations. Where an adequacy regulation does not apply, we may use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to the European Commission's Standard Contractual Clauses, or another transfer mechanism permitted under applicable data protection law.
Where required, we also carry out appropriate transfer risk assessments and implement additional technical, contractual or organisational safeguards, which may include encryption, access controls and secure methods of transferring information.
Where the EU GDPR applies, we may rely on an applicable European Commission adequacy decision, the European Commission's Standard Contractual Clauses or another legally recognised transfer mechanism.
You may contact us using the details below if you would like further information about the safeguards we use for international transfers.
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes and enforce our agreements. When information is no longer required, it is securely deleted or anonymised where appropriate.
We use appropriate technical and organisational measures designed to protect personal information, including access controls and other security measures appropriate to the nature of the information we process. Where appropriate, personnel with access to personal information are provided with relevant data protection and security guidance or training. We review our security measures periodically.
Subject to applicable data protection law, you may have rights in relation to your personal information, including the right to request access, correction, deletion, restriction of processing, objection to processing and, where applicable, data portability.
To exercise your rights, please contact us using the details below.
Our website uses cookies and similar technologies to provide essential functionality, improve performance and understand how our website is used. Where required by law, we will obtain your consent before placing non-essential cookies on your device.
Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.
We may update this Privacy Policy from time to time. Any changes will be published on this page together with the revised "Last updated" date.
If you have any questions about this Privacy Policy or how we process personal information, please contact:
Sentiment Search Limited
If you are not satisfied with how we have handled your personal information, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).